Guild Branch
Strategy rooted in what actually works.

Consulting that moves organisations forward.

Guild Branch works with leadership teams and growing businesses to untangle structural problems, sharpen strategy, and build the internal capacity to hold the gains.

Notes from the Practice

The platform

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Engagements

Ready to have a straight conversation about what is not working?

A discovery call is 45 minutes, no charge, and no obligation. We will tell you honestly whether we think we can help.

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News & Announcements

News & Announcements

2026-06-30

Why strategy documents sit in a drawer unused

Every year, organisations spend significant time and money producing strategy documents that nobody reads after the away-day. This is not a mystery. It is a predictable outcome of a process that optimises for the document rather than for the decisions the document is supposed to support.

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2026-05-15

How to run an organisational diagnostic that finds the real problem

The presenting problem is almost never the real problem. When an organisation brings in an external consultant to run a diagnostic, the brief usually describes a symptom: poor communication between teams, slow decision-making, high turnover. The diagnostic process needs to be designed to get below the symptom to the structural cause.

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2026-04-22

Three patterns that make leadership teams less effective

When a leadership team is not working well, the effects spread through the whole organisation. Decisions slow down. Conflicting messages reach the teams below. Good people start to disengage. The dysfunction itself is usually not mysterious. It tends to follow one of a small number of recognisable patterns.

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Quick diagnostic 4 · No.

What kind of support does your organisation need?

Answer four questions about your current situation and we will point you toward the type of engagement most likely to be useful. This takes about two minutes.

No. 01 / 04
Q01

What is the most accurate description of the problem you are facing right now?

Q02

How long has this been a live issue?

Q03

Who in your organisation is aware of the problem?

Q04

What does a good outcome look like for you?

Here is where to start

Based on your answers, the most useful first step is probably a 45-minute discovery call. We can discuss the specific situation, give you a sense of which type of engagement fits, and be honest if we think something else would serve you better. No charge, no obligation.

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About the shop

The hands behind it

Marcus Ellery
Founder, Established since 2017

Marcus Ellery

Marcus Ellery founded Guild Branch in 2017 after fifteen years working inside organisations rather than advising them from the outside. He trained as a management accountant, spent seven years at a logistics firm in the East Midlands, then moved into operational leadership at a housing association before taking a strategy role at a professional services group in London. He started Guild Branch because he kept watching good organisations fail to act on good advice, and wanted to build a practice that stayed in the room long enough to see the work through. Outside of client work, he runs a small reading group on organisational theory that with monthly in Birmingham, and has a long-standing habit of annotating every book he reads in two colours of pen.